If you’re in the Direct Response Marketing game, and you’re not already asking yourself, “what can I do to increase revenue FAST?” every minute of the day, then I urge you to continue reading.
Freelance direct response copywriter Dean Rieck says: “Response is one of the five keys of successful direct marketing. And if you have that, the other four don’t matter.”
Simply put, Direct Response Marketing is designed to provoke an IMMEDIATE response from the customer, through clear CTAs (calls to action) and other techniques, in order to generate reactions and feedback while encouraging decision-making.
That’s all well and good, and to be honest it’s pretty self-explanatory, right?
Which is why we at GKIC make it our aim to arm marketers with every single tool they need to market efficiently, because although this process sounds simple enough, the ins and outs can actually be quite challenging.
Generating a direct response from consumers isn’t as easy as it sounds. Sure, lots of people are taken in by mediocre advertising, but if you REALLY want to make the big bucks then you need to master the following 10 rules (outlined by our founder Dan Kennedy in his book,
‘No B.S. Direct Marketing- The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing For Non-Direct Marketing Businesses’).